Hyped-Up Hybrids
There’s been a large amount of fuss in recent times in
regards to hybrids. Manufacturers and automotive gurus state that they are the
best way to achieve high mpg figures. Well I hate to burst their bubbles, but according
to the EPA, Mazda is the most fuel-efficient automaker in the U.S. Some of you
may be scratching your heads in confusion at this moment? Good for Mazda, but
how does this have to do with hybrids? Mazda achieved the most fuel-efficient
automaker title without having a hybrid in their lineup. While all of this
seems really good, there are some factors that greatly helped Mazda with their
hollow victory.
Firstly and
more drastically, Mazda only sells two crossover vehicles and one SUV. These
three vehicles make up a small amount of Mazda’s sales and are by no means
full-sized vehicles. When comparing Mazda’s lineup to second place Honda, Mazda
offers consumers nine vehicles, while Honda offers eighteen vehicles. I’m no
rocket scientist, but I’m pretty sure it would be harder for Honda to get
higher mpg figures for their larger and more expansive lineup.

However,
Mazda did prove an important notion in the automotive industry to be false. The
majority of auto manufacturers believe that hybrid technology is the best option
to obtain higher mpg figures. Mazda achieved an average of 27.5 mpg for their
entire vehicle lineup without selling one hybrid vehicle. Mazda achieved these
high mpg figures with the use of their patented SkyActiv technology. Even
though Mazda won by somewhat of a default, they won without using hybrids. That
in itself is its own victory.

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