The Manufacturer’s Way Of Fooling Buyers

Lamborghini Huracan 610-4

          

        Automotive journalists can be found running around chasing cars with funny white and black camouflage. What are those cars that they’re chasing? They’re cars that will never be built, they rarely get driving time, and are often much better looking than their actual mass production counterpart. Why do manufacturers build amazing, beautiful, flowing concept cars? They do it to grab people’s attention. It’s unfortunate that manufacturers create stunning concepts, but end up making mass production vehicles that look nothing like the concepts.

2013 Subaru WRX Concept

            The newly redesigned 2015 Subaru WRX is a great example of concepts looking better than the actually produced vehicle. Subaru created a stunning WRX concept for the New York Auto Show in 2013. The majority of automotive journalists loved the Subaru WRX concept. They raved about its newly redesigned aggressive styling. Unfortunately, when the 2015 Subaru WRX debuted, it looked nothing like the concept. The aggressive styling was missing, the vibrant paint job was dull, and it was an overall disappointment compared to its concept.

2015 Subaru WRX

                  I don’t mean to talk poorly about Subaru, but the entire notion of concept cars within the automotive field. They’re the automotive equivalent of false advertising. Auto manufacturers entice buyers, enthusiasts, and journalists with breathtaking concept cars, but never follow through with them. Auto manufacturers know that if they create beautiful concepts, individuals will follow their brand.  Their concept cars draw more consumers to their vehicles and create a wider audience. However, there are auto manufacturers that make production vehicles similar to their concept cars.

            Supercar manufacturers produce some of the most radical vehicles on the road today. Ferrari, Lamborghini, and McLaren construct cars that similar to their concepts. This concept of luxurious sports car manufacturers constructing cars similar to concepts makes sense. Supercar manufacturers don’t like to waste money or time. Supercars utilize some of the finest materials in the entire world. If supercar companies were to build concept cars, it would end up being a large waste of resources. They also have a very specific audience that is interested in their vehicles, no need to draw a larger audience with obnoxious concept cars. Case in point, the Lamborghini Huracan LP 610-4.

Lamborghini Huracan LP 610-4

            Concepts cars, they’re a great way for an auto manufacturer to show interested individuals where their company is heading. Unfortunately, most of the time, they are misleading. The concept vehicles are always better looking than their production counterparts and are usually far off in actual design. At the end of the day, auto manufacturers use concepts cars like a fishing rod. They reel bystanders in and once you’re hooked, they show you their unattractive bait.